When it comes to multiplying and repurposing your content, Slideshare is an easy way to lengthen the lifecycle of your blog posts, and to increase the exposure you’re able to get for an individual article—all you need to do is use a presentation maker tool to whip up a more visually appealing slideshow-style representation of your content, and publish to Slideshare.
40 Ways How to Grow a Blog in 2022 Practical Strategies to Quickly Grow Your Blog (on a Budget)
After getting your blog off the ground, the next challenge is learning how to grow a blog. In this ultimate guide about how to grow your blog, we’re covering the best ways to get more readers, capture email subscribers and monetize your growing blog audience on a budget.
If you haven’t already done that, then head over to my step-by-step tutorial on starting a blog and pick back up here once you’re ready to grow a blog. If you’ve already gotten your blog off the ground and are ready to start implementing proven strategies to grow your audience this year, then let’s dive right in.
40 Ways How to Grow a Blog in 2022 Practical Strategies to Quickly Grow Your Blog (on a Budget)
After getting your blog off the ground, the next challenge is learning how to grow a blog. In this ultimate guide about how to grow your blog, we’re covering the best ways to get more readers, capture email subscribers and monetize your growing blog audience on a budget.
If you haven’t already done that, then head over to my step-by-step tutorial on starting a blog and pick back up here once you’re ready to grow a blog. If you’ve already gotten your blog off the ground and are ready to start implementing proven strategies to grow your audience this year, then let’s dive right in.
40 Ways How to Grow a Blog Quickly (on a Budget) in 2022
Disclosure: Please note that some of the links below are affiliate links and at no additional cost to you, I’ll earn a commission. Know that I only recommend products and services I’ve personally used and stand behind. When you use one of my affiliate links, the company compensates me, which helps me run this blog and keep all of my in-depth content free of charge for readers (like you).
As much as I’d like to tell you that building a successful blog is as simple as writing a great blog post or two, kicking back and watching a flood of readers come flying in, the truth is that growing a blog is a bit more nuanced than that—it’ll take time, repetition and the willingness to experiment.
I’m not just talking about increasing the number of readers on your blog (driving traffic). More importantly, growing a blog is also about building your email list and helping you to make money from your blog. To me, growing a successful blog encompasses each of the following:
Getting more readers for your writing is all well and good, but I want you to have more than just a cool blog that people check out once and go away forever. I want you to have a blog that actively contributes to your financial independence and freedom.
And that’s why this guide to growing a blog touches on each core stage of the blogging journey. The strategies I’m sharing with you today are the culmination of my 8+ years of trial and error growing my blog to 500,000+ monthly readers and often more than $50,000/mo in side income. These are proven tactics that I still put into practice myself—and cost little more than your time, hard work and a touch of creativity.
1. Create a well-researched editorial calendar
As we all know by now, the fundamental pillar of any great content marketing strategy is your ability to produce high-quality content at a consistent rate. Increasingly, that’s what the major search engines (like Google) are rewarding, so it’s an important tenant to learning how to grow your blog.
In order to find your target audience (and bring them to your blog), you’ll need to be able to produce content that they find valuable. To keep those readers, you need to be able to create, develop, and publish that valuable content on a regular basis.
Too often, bloggers take an ad-hoc approach to producing content. While this strategy might work for a while, it will inevitably lead to problems and stall out efforts to grow a blog—such as eventually running out of creative steam and not knowing which blog post ideas to pursue next, losing sight of your overall content marketing strategy, or missing deadlines and opportunities for promotion.
A well-structured editorial calendar solves all of those problems by keeping your content organized, focused on your audience, and constantly flowing. Believe me when I say that your editorial calendar (or lack thereof) will be the one thing that makes or breaks your blog’s ability to grow.
Thankfully, I’ve spent the better part of a decade perfecting my editorial calendar template—both to manage content as I grow my own blog, and in growing the blogs of the world’s top startups like LinkedIn, Google, Zendesk, Adobe and more. You can grab my template for free right here:
Free Download: My Editorial Calendar Template
2. Collect email subscribers and engage them
For one thing, you actually own your email list. By building an email list of engaged fans, you can worry a whole lot less about Google or Facebook suddenly changing their algorithms one day, and finding yourself without an audience overnight. It’s one of the most long-term, sustainable ways to grow your blog and bring back repeat readers.
Email is not only the best way to consistently bring visitors and readers back to your blog—it’ll also be your primary method for reaching out and communicating with your audience on a personal level. Even something as simple as a newsletter that provides updates on your latest content and what you’re working on, will go a long way towards building that sense of know, like, and trust that your audience has with you.
Start exploring different tactics to grow your email list, such as lead magnets, pop-ups and content upgrades (don’t worry, we’ll be getting into these a little later). Make sure you’re also managing your email list with the right blogging tools like ConvertKit (or evaluate the best of the best in my comparison of ConvertKit vs AWeber vs Mailchimp).
Get Social Media Savvy
Social media is your best friend when it comes to marketing your blog. Why? Because it’s instant, it’s effective and it’s used by the masses. It’s easily your most important marketing tool and a guaranteed way to reach the right people and FAST.
Post on social media frequently. Be consistent with posting high quality and relevant content on your social channels. Use tools to schedule your posts such as Hootsuite, Buffer, and Tailwind. Be sure to focus on the channels where your ideal readers are.
Use live video. Use Periscope and/or Facebook live to create personal connections with your audience. Facebook live notifies your fans and followers when you’re live, so this is a great way to generate more leads to your blog (but of course, always offer something valuable.) See how Kim did it:
Add a social media feed to your blog. By embedding a social media feed on your blog, you can boost your following and increase engagement. Plus, your blog will automatically be updated with fresh new content at all times.
With Smash Balloon, you can decide exactly which content to show, customize the feed to match your brand, display social proof like comments and shares, and much more. The best part? Users can interact with your social media feeds right from your blog.
Get Networking
The reason for networking is simple: it’s all about who you know. If you want to grow, it is crucial that you extend your circle. Be seen and be heard. If you can learn to leverage your network, you’ll see your traffic grow instantly.
Communicate by leaving comments on their blog or social media posts. Not only will their followers then see your comments and be drawn back to your blog or account, but it shows support to the blogger and will encourage them to do the same for you.
Guest post. Immediately you are being presented to a whole new collection of readers who, if they like what they read, will be drawn to your own blog. It’s also likely the post will be shared by the blogger on social media tagging you in it. (Just make sure you avoid these 6 guest blogging mistakes.)
Build your own Facebook group. Facebook groups are great for supporting other bloggers from your niche. That could be travel bloggers, beauty bloggers or even just bloggers from your local area. Promote it with a paid ad and watch as the group fills up. You can then encourage people to not only share their posts, but also any blogger events that might be of interest.
Collaborate with others. Take part in interviews, get featured on podcasts, get a mention in round-up posts, and try to think of any creative ways to build interesting partnerships with complimentary bloggers.
Authorship:
https://www.ryrob.com/how-grow-blog/#:~:text=%2040%20Ways%20How%20to%20Grow%20a%20Blog,blog.%20While%20your%20blog%20shouldn%E2%80%99t%20strive…%20More%20
https://www.ryrob.com/how-grow-blog/
https://optinmonster.com/9-steps-to-market-and-grow-your-blog/
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